Business Environments Of Chinese Society - 2814 Words

Assignment: Business Environments in Chinese Society: (Student’s Name) (Professor’s Name) (Course Title) (Date of Submission) Introduction Business environments across the world have been experiencing numerous and rapid dynamics, forcing business enterprises to look for more intelligence before entering such markets. The need to start businesses in foreign markets is created by variety of factors which includes saturation of local markets and availability of attractive opportunities in foreign countries. China has been a focus of many foreign investors, owing to various reasons which serve to create attractive business opportunities. For instance, the country has been experiencing rapid infrastructural developments, reducing cost of doing business within the society. It has also been remarkably stable in terms of both political and economical pillars of the state. It has also a wide market due to its high population, providing market for products and services of many businesses (Hill, 2014). These numerous businesses cropping up in China have created a business opportunity, in marketing and packaging, since they do not have much of information about the history of the nation and its markets. Our team has developed the idea and decided to venture into business to exploit the opportunity. This documentation focuses on deliberating on the details of the business idea to inform our decision on how to progress with it (Zinzius, 2004). Currency conversionShow MoreRelatedCritically Evaluate Maslow’s Hierarchy of Needs as Way of Understanding Employee Motivation in Contemporary Chinese Business.1372 Words   |  6 Pagesevaluate Maslow’s hierarchy of needs as way of understanding employee motivation in contemporary Chinese business. The Chinese economy has changed significantly since the reform in 1978.Chinese economy has experienced a rapid development and trends to an open and market-driven system in recent years (Klein and Ozmucur, 2002). A lot of foreign companies want to invest in Chinese companies or start business in China but most of them fail in the end. One of the reasons why they can be successful in theRead MoreThe Cultural Differences Of Adidas1336 Words   |  6 Pagesdevelopments, legal and cultural requirements and the business environment are taken into account. In this section we will discuss about the cultural differences that Adidas has to consider to operate business in china moving from brazil. The chart below shows the comparison of the cultural dimensions according to Hofstede. Brazil to China: The Hofstede Dimensions of Culture PDI (Power Distance Index) - With a score of 69, Brazil reflects a society that believes hierarchy should be respected andRead MoreBusiness in China1188 Words   |  5 PagesBusiness in China 1. What challenges do foreign firms face when they seek to transfer their home management style to China? 2. Discuss the reform of Chinese state-owned enterprises and related government policy changes. Evaluate the impact within the state-owned businesses and the chinese society. Chinese management Doing business in China requires a throughout understanding of their management philosophy and practices. Their management style is different in many respects from mainstreamRead MoreBenefits And Risks Of A Foreign Investment Project1415 Words   |  6 PagesIntroduction Expanding business activity to a foreign country presents many opportunities and risks. Rewards and risks has to be analyzed and weighted carefully before committing capital for a foreign investment project. Socioeconomic as well as cultural factors must be considered since countries vary in levels of wealth, education, needs and wants. China and Iraq has many differences politically as well as socioeconomically and culturally; therefore, both countries present different levels of riskRead MoreChina s Strategic, Marketing, And Economic Reasons1143 Words   |  5 Pagesaround 9.6 percent every year on average. China joined the World Trade Organization (WTO) in 2001 which means an extension of the reform, meanwhile, brings the new opportunities to Chinese companies’ growth. The development of both society and economy in China helped introduced foreign direct investment. At the same time, Chinese enterprises invested abroad and got access to foreign resources, new markets, human capital, technology, and knowledge. Therefore, multinational enterprise seems little by littleRead MoreHuman Rights Violations in China - Should Western Companies Continue to Do Business with China?1636 Words   |  7 Pagesdiscrimination. In the western society, the principles of freedom, democracy and human rights are fundamental rights. However, the People’s Republic of China, commonly known as China, is still known as the largest human rights violator in the world. This raises the question whether or not western companies should continue doing business in China despite of the human rights violations. To find an answer to this question, the human rights violations and the values of the Chinese population will be analysedRead MoreCultural Differences Of Business Practices1625 Words   |  7 Pagesopportunities for business but yet brings some challenges because stakeholders become more geographical diverse and the market is bigger than before. Companies are also facing c ultural differences when they enter into different countries. Culture is an important part of human society composing of knowledge, beliefs, art, morals, laws and other habits. Cultural differences are the variations in what people have, think and behave between different countries, religions or societies. (ghauricateora,2006)Read More PEST Analysis and SWOT Analysis of China Essay1661 Words   |  7 Pages............................................4 2.0 – Environmental Analysis: Chinese Market....................................................................4 2.1 – Political Environment, Rules Regulations ............................................................... 4 2.2 – Economic Environment..................................................................................................4 2.3 – Society and Culture..................................................................Read MorePest Analysis of Gap Inc1178 Words   |  5 Pagesusually can not operate on those countries. In the case of the regulations in the retail industry it has negative impacts because the regulations in the retail industry could easily be changed beyond the established limit and will affect the business adversely, in addition companies such as target will obtain higher costs in expenses due to the changes. Furthermore, changes and transformation in overtime regulations and the share of the retail stores in the healthcare bill. It has a hugeRead MorePest Analysis of Gap Inc1171 Words   |  5 Pagesand usually can not operate on those countries. In the case of the regulations in the retail industry it has negative impacts because the regulations in the retail industry could easily be changed beyond the established limit and will affect the business adversely, in addition companies such as target will obtain higher costs in expenses due to the changes. Furthermore, changes and transformation in overtime regulations and the share of the retail stores in the healthcare bill. It has a huge effect

Adidas Promotional Campaign Free Essays

The purpose of this case assignment is to evaluate Adidas’ new promotional campaign and identify the key factors affecting its success. Promotion serves as one of the fundamental tenets in marketing mix. Promotion is the communication of information by a seller to influence the attitudes and behaviors of potential buyers. We will write a custom essay sample on Adidas Promotional Campaign or any similar topic only for you Order Now 1 (Christ). Advertising, sales promotion, and public relations comprises promotion which are used to target specific buyers. These three aspects of promotion work together to attract and retain potential and existing buyers and also highlights the foundation of Adidas’ promotional campaign for the Beijing Olympics. Sportswear manufacturer Adidas’ recent merger with Reebok represents increased clout the firm can use exert on Nike in upcoming promotions for the Olympics. Nike which currently holds the majority of athletic footwear market has done an excellent job promoting its products to focus on target markets. Both manufacturers target the same markets which include the Basketball, Soccer, and Football athletes, as well as, Hip Hop culture. 4 Promoting sales of sportswear through the use of professional athletes has been a venture both Adidas and Nike have done very well. However, Adidas took a big hit when Nike was capable of capitalizing on the â€Å"Hip Hop Nation †, or subculture closely intertwined with performance sportswear. Rapper artist, Nelly, wrote a song about Nike shoes in 2005, underscoring Nike’s image change from solely performance sportswear to including fashionable and â€Å"cool†. Adidas returned with signing performing artists Jay-Z, Missy Elliott, and 50-Cent to their sportswear lines. Promotional campaigns by both Adidas and Nike reflect consumer focus when purchasing athletic apparel is not solely tied to performance, and suggests that some consumers view athletic apparel as a reflection of personality and a fashion statement. A perspective from Gonzalo Basilico, a 12 yr old student, supports this notion, â€Å"I like Adidas, but I still prefer Nike for the fashion, colours, combinations [. . ] It’s all Nike at school. Everyone talks about Nike, no one talks about the others. † 5 Adidas’ merger will allow them to compete on multiple fronts, and also eliminates the no. 3 contender, Reebok, from the competition. The combination of the two will allow Adidas to focus on both performance and fashion sportswear. Adidas styled high heel shoes pictured on their website, indicate a shift Adidas’ intention of attempting to claim both the performance and fashion athletic apparel markets. Moreover, Adidas will be able to promote their brands â€Å"Adidas† and â€Å"Reebok† by targeting specific athletic groups like Soccer and Football; respectively, that hold one or the other in high regards. 7 Both Adidas and Nike have robust advertising campaigns. Webpage, television, and magazine advertisements all suggest that the products are not merely performance sportswear, they’re fashion statements. Adidas’ iconic â€Å"3 stripes† and Nike’s â€Å"swoosh† are plastered all of over their advertisements and products. The icons which at first were a company logo, represent a designer label that consumers want. Adidas’ division of efforts between the Adidas and Reebok lines will serve them well in the future. Reebok will be focused on middle priced shoes, while Adidas will focus on high end sport performance and fashion. Division of efforts between the two will pose a formidable advantage against, Nike, the current no. 1 contender in the sport performance apparel market. References 1. Christ, P. (2008). Principles of Marketing. Retrieved 20 JUL 08 from http://www. knowthis. om/tutorials/principles-of-marketing/promotion-decisions/1. htm 2. Unknown (2008). The Promotional Mix. Retreived 20 JUL 08 from http://en. wikipedia. org/wiki/Promotional_mix#cite_note-0 3. Kiley, D. (2005). Reebok and Adidas. Retrieved 20 JUL 08 from http://www. businessweek. com/bwdaily/dnflash/aug2005/nf2005084_8340. htm 4. Ibid. 5. Richardson, B. (2005). Adidas Bid Raises Image Concerns. Retrieved 20 JUL 08 from http ://news. bbc. co. uk/1/hi/business/4741343. stm 6. Adidas (2008). Adidas Homepage. Retrieved 20 JUL 08 from http://www. adidas. com 7. Kiley, D. (2005). How to cite Adidas Promotional Campaign, Papers

Marketers Are Not Doing Enough Toward Sustainable Consumptions

Question: Discuss about the Marketers Are Not Doing Enough In Directing Their Target Markets Toward Sustainable Consumptions. Answer: Introduction It has been identified that the markets of each sector has become dynamic and competitive. The organizations are in the rush of developing theirmarketing strategies and increase the growth of the business. However, it has also been identified that marketers hold an enormous responsibility in respect with the influence of buying patterns of the market. The essay reviews the role of marketers in encouraging sustainable production as well as the consumption by mapping the sustainability programs considering the marketing skills. Undoubtedly, the marketers play a crucial role in leading the business in a competitive market. For example, in order to become sustainable, an organization should have the ability to address each aspect of the organization-manufacture of products, delivery of services and operation within and outside the organization. Discussion When the attention is given to marketing as a whole, it is observed that every marketers deal with different types of challenges; even though, they typically share similar goals, some organizations stuck in hiring the top most talents, while others are having the issues in having the appropriate technology for their needs. Nonetheless, whatever, the case could be there remains an area that the marketers need to enhance. In other way, it can be added that there is always an opportunity to optimize significant aspects of the strategy and turn the business into a revenue generator. According to Shankar et al. (2011), generating traffic, leads as well as proving the Return On Investment are the significant challenges that marketer deal with the recent time. Hence, Wymer (2011) also identified this fact as the challenge because certainly, the marketers are making large efforts in producing sufficient demand for their content. As the years are passing, the competition becomes more tougher. Moreover, as the marketers have several options to publish their content and the ways to promote it, it has become difficult for the marketers where to emphasize. When it comes to generating the content that provide sufficient traffic and leads, the marketer need to focus on high quality content, the type of content, the audience wish to pay and the needs and demands of the audiences. For example, the market research conducted by HubSpot found that almost 43% of the customers wish to watch the videos from the marketers while 29% of the wish to see blog spot (Steenburgh, Avery and Dahod 2011). When the marketers know that they are creating the type of content that their audience prefers, the focus automatically shifts to promote it in a way that the target audiences observe. When it comes to return on investment, selecting the wrong target or one of less value could certainly minimize the growth and the return on investment potential (Wymer 2011). It is significant for the marketers to figure out the effectiveness of each particular marketing campaign and the piece of content. Adequate focus should be given to develop the links between marketing activities as well as sales result. This means the marketers need to make use of marketing software and CRM solutions and apply them together to bridge the gap between the marketing and sales efforts. Likewise, allocating sufficient budget is another significant challenge faced by the marketers in the recent time. Getting more budgets is easier to say but to do- particularly the smaller organizations that are not working with the sizeable market expenditure. In this context, Halligan and Shah (2014) commented that unlocking the budget relies on being capable of proving the return on investment of the marketing ef forts. The organizations that calculate return on investment are more likely to receive larger budgets. Hence, again the success with the inbound marketing could play a significant role in driving the high budget. The customer engagement is another significant marketing issue faced by the organizations as a whole and the marketers (Opreana and Vinerean 2015). In a business environment, where the brands have more capability to understand their consumers than ever before, and where the buyers have the power to become more selective than ever, it could become incredibly significant for the marketing department to create significant customer engagements (Barbu 2013). In order to implement such strategy, the marketers not only define an intensive or more nuanced picture of customers but they need to put themselves in a position to leverage that picture to provide more useful as well as personalized engagement. Conclusion In conclusion, it can be mentioned that as the market is changing with a rapid pace, the marketers should not rely on the long-term goals and ease out. Sometimes, the short-term goals and objectives are the weapon against the marketing threats. The achievements of short-term goals to strengthen the market position of the organization. However, it is certain that marketing challenges appear to be different as it depends on the sector and the market needs. References Barbu, A., 2013. Eight contemporary trends in the market research industry. Management Marketing, 8(3), p.429. Halligan, B. and Shah, D., 2014.Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online. John Wiley Sons. Opreana, A. and Vinerean, S., 2015. A new development in online marketing: Introducing digital inbound marketing.Expert Journal of Marketing,3(1), pp.29-34. Shankar, V., Inman, J.J., Mantrala, M., Kelley, E. and Rizley, R., 2011. Innovations in shopper marketing: current insights and future research issues.Journal of Retailing,87, pp.S29-S42. Steenburgh, T.J., Avery, J. and Dahod, N., 2011.Hubspot: Inbound marketing and web 2.0. Harvard Business School Publishing. Wymer, W., 2011. Developing more effective social marketing strategies.Journal of Social Marketing,1(1), pp.17-31.