Chemistry of All-carbon Materials: Structure and Properties

Chemistry of All-carbon Materials: Structure and Properties All-carbon materials have received lots of attention in the past. Carbyne, a new allotrope of carbon, is still in controversy towards its synthesis and property. Combining with the Goroff group’s research, this project is to prepare the polymer PIDA (polydiiododiacetylene) as a polyrotaxane complex, encapsulated in a column of macrocyclic hosts. The polyrotaxane structure will prevent aggregation of the PIDA strands, allowing for the complete dehalogenation of the polymer to make carbyne. The proposed route is shown in Scheme 1.1. PIDA, a precursor of carbyne, can be made from diiodobutadiyne and macrocyclic hosts via topochemical polymerization and host-guest strategy, in which macrocyclic host will self-assemble into column structure and diiodobutadiyne will form halogen bonds with host. All-carbon materials have been widely investigated because of their potential properties, such as electrical conductivity, thermal conductivity and hardness. They exist in different morphologies with various properties, such as diamond, graphite, carbon nanotube, graphere, fullerene and carbyne . Diamond, consisting of all sp3 hybridized carbons, has many unusual properties, such as extreme hardness, high optical transmittance and wide band gap and so on.1 Because of these potential properties, the synthesis of diamond is of great interest. It can be synthesized through chemical vapor deposition, including hot filament chemical vapor deposition (HFCVD); high frequency plasma-assisted chemical vapor deposition (PACVD); and DC plasma discharge.1b Graphite is made of sp2 hybridized carbon. It has a layered honeycomb structure and behaves as a good conductor.2 Fullerenes exist in different sizes, such as C60, C70 and C82. The C60 fullerene was first reported by Kroto and coworkers.3 It is an all-carbon polyhedral cage molecule with each atom sp2 hybridized and directly bonded to three neighbors. All valences of carbon atom in the molecule are satisfied by two single bonds and one double bond. Graphene is single atom thick layer of graphite, which can be used in composite material , electric battery and hydrogen storage.4 Carbon nanotubes usually have cylindrical nanostructure and made of different length-to-diameter ratio. Because of its special electrical, electrochemical and optical properties, carbon nanotubes were widely investigated in electronics, biological and energy application.5 Carbyne, having all-sp-hybridized carbon, is highly reactive. Carbyne, an sp hybridized all-carbon chain, is a new allotrope of carbon and has potential special properties as all carbon material, which has attracted considerable interest since discovery back in 1960. Because of its instability, it is less well known than the other carbon allotropes. The investigation of carbyne or carbyne-like structures is still underway while the results are often unclear. Researchers have tried to synthesize carbyne or carbyne-like materials in several ways, such as chemical dehydrohalogenation and electrochemical synthesis. Evsyukov et al.6 studied dehydrohalogenation of poly (ethylene-alt-chlorotrifluoroethylene)(PE-a-CTFE)to make carbyne. PE-a-CTFE was treated with potassium tert-butoxide in tetrahydrofuran to form a halogen-substituted polyenyne structure with randomly distributed isolated triple bonds. Theoretically, the synthesis was showed below. Elimination of hydrogen halides was incomplete, which could result from the insufficient strength of the base, sterical hindrances caused by its bulkiness and alternation defects in the original copolymer. Wang and coworkers7 claimed to form carbyne-like material via electrochemical method. 1, 1, 2-trichloroethylene was dehydrochlorinated with t-buthanolate, which was formed from t-butylalcohol on a Ni cathode in dimethylsulfoxide electrolyte solution under anaerobic conditions. However, this method was not effective because of reactive carbon, oxidation with O2 and cross-linking of polyyne-like chains. In above reports, no evidence of formation of carbyne is observed and the properties of carbyne remain unrealized. Recently, polyynes, analogues of carbyne, have been widely investigated to predict the properties of carbyne. Polyynes are one-dimensional chains with alternating single and triple bonds. The synthesis of long polyynes chains was first reported by Walton and coworkers.8 They used Cu-catalyzed oxidative Hay coupling techniques to synthesize triethylsilyl-capped polyynes. Tykwinski and coworkers also synthesized several polyynes with a variety of end groups, in which bulky end groups would increase the stability and solubility of polyynes. In 2010, Tykwinski reported the synthesis of polyynes with as manys as 44 sp-carbons.9 They used bulky tris(3,5-di-t-butylphenyl)methyl (Tr) as end groups and stabilize the chain. The synthesis method is shown in Scheme 1.4. When the polyynes become larger and larger, the effect on stability of end groups becomes insufficient. In order to overcome this issue, some researchers encapsulated polyynes into macrocycles to form rotaxanes or polyrotaxanes. Sugiyama and coworkers10 prepared pseudo-rotaxanes and rotaxanes with cyclodextrin simultaneously to stabilize and to solubilize the carbyne chains. Tykwinski and coworkers11 synthesized polyyne rotaxanes with 4, 6 and 10 triple bonds in length through active copper-templated coupling. Inspired by these cases, I am trying to design a polyrotaxane, allowing for complete dehalogenation of PIDA to make carbyne. Polydiacetylenes (PDAs), conjugated polymers with alternating double and triple bonds in the backbone, are prepared via topochemical polymerization of aligned diynes. Generally, topochemical polymerizations occur in a condensed phase, in which the monomers are preorganized and the final structures of the product are determined by the preorganization. In 1969, the synthesis of PDA was first described by Wegner,12 introducing the 1, 4-polymization of monomers. In addition, Baughman demonstrated how 1, 4-polymerization of diynes works and reported necessary parameters for the 1, 4-polymerization.13 The monomers are held in alignment. The distance between adjacent monomers is near 5 Ã…. The intermolecular distance of reacting carbons (C4 and C1’) is close to 3.5 Ã…, which is close to the van der Waals radius of carbon. The tilt angle between monomer diyne and the vertical translation axis should be 45 °. Ideal 1, 4-polymerization of diynes is showed below. Host-guest strategy is used to describe how monomers are aligned for polymerization. Different molecules or ions are held together by some forces to form complexes. In order for topochemical polymerization, monomers should be aligned to meet the geometric requirements. However, some monomers cannot form the right geometry required to polymerize. Host-guest strategy is applied to adjust the monomers to meet the requirements reported by Baughman. Here, hydrogen bonding and halogen bonding work in 1, 4-polymerization through host-guest strategy. Recently, Fowler and Lauher developed different kinds of diyne monomers to undergo 1, 4-polymerization using the host-guest strategy. In this way, the diyne monomers played the role of guests, which then formed hydrogen bonds with host molecules. The host molecules possessing oxalamides and ureas self-assembled into a structure via hydrogen bonding. Because of hydrogen bonding interactions, the diyne monomers were aligned in proper geometry for 1, 4-polymerization. The following is an example of host-gust strategy for one diyne.14 In the cocrystals, the oxalamide host molecule was organized through hydrogen bond with a repeat distance of 4.97 Ã…. The nicotinyl ester groups of the diyne guest monomers form strong pyridine-carboxylic acid hydrogen bonds to the host molecules. In addition to Fowler and Lauher’ work, the Goroff group also showed halogen bonding interaction could be applied for 1, 4-polymerization with the host-guest strategy. sp2 and sp hybridized carbon is more electronegative than iodine. Iodoalkynes behaves as Lewis acids and form halogen bonds with Lewis bases, such as pyridine and nitriles. The following is an example of host-gust strategy for diiodobutadiyne (figure 1.3).15 In this case, diiodobutadiyne played the role of guest. The hosts with oxalamide group were also organized through hydrogen bonds and designed to align diiodobutadiyne in the right geometry for 1, 4-topochemcal polymerization. The repeat distance of diyne monomers was 5.11 Ã…. The tilt angle was 51 °. Halogen bonds (XBs) is a non-covalent interaction which consists of halogen atom and other neutral atom or anions. The general structure of halogen bonds is showed in Figure 1.4.16 In this structure, X is halogen atom, which accepts electron density. It can be Lewis acid and halogen bond donor. D is the one donate electron density, which behaves as Lewis base and halogen bond acceptor. Y is a carbon, nitrogen, or halogen atom. The investigation of XB has been continuing for near 200 years. In 1863, the first report on the ability of halogen atoms to form well-defined adducts with electron donor species was described by Frederick Guthrie.17 In his experiment, I2 was added to saturated ammonium salt (nitrate or carbonate) and a diiodine/ ammonia system NH3†¢I2 formed. After exposed to air, it decomposes spontaneously into ammonia and iodine, without permanent gas being evolved. After that, halogen bonds became widely investigated. H. A. Benesi and J. H. Hildebrand identified the iodine-benzene complexe through UV-vis spectra in 1948.18 In 1954, Hassel’s group used X-ray to show the structure of bromine 1, 4-dioxanate.19 The experiment showed there was a short intermolecular interaction between the oxygen atoms of dioxane and bromine atoms. The interaction was halogen bond. The distance of O−Br bond was just 2.71 Ã…, which indicated a strong interaction between the bromine and oxygen atom s. Pierangleo Metrangolo and Guiseppe Resnati, whose research focused on halogen bonds, summarized the characteristic of halogen bonds and their interaction.16, 20 Polarizability increases when you move down the periodic table from fluorine atom to the iodine atom. This makes Cl, Br and I have the positive potential charge, which is showed in Figure 1.5. When the halogen atom is attached to an electron-withdrawing group, the positively polarized area will increase. On the one hand, the halogen atom can be the acceptor of electron density. On the other hand, the positive charge locates at sphere’s end, which is surrounded by electron neutral ring and negative charge belt. Because of the special location of positive charge, the angle of covalent bond and noncovalent bond around halogen atom in D†¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢X—Y is near 180 °. This is consistent with research results. Hongjian Jin et al.21 used diiodobutadiyne and bis(pyridyl)oxalamides to make cocrystal, whi ch was based on halogen bonds between pyridine group’s nitrogen and iodine. Polymerization of cocrystal was induced under 3.5 GPa pressure. Although the N†¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢I—C angle changed after polymerization, both angles were still near 180 °. They were 169.7 ° and 161.4 °. Investigation of halogen bonds examples in the Cambridge Structure Database is also shown. Metrangolo and Resnati16, 20 showed that halogen bond was relative stronger than hydrogen bond. However, a halogen is larger and more polarizable than hydrogen and halogen bonds are more sensitive to steric hindrance than hydrogen bonds. Halogen atom, electron acceptor in XBs, has some general characteristics. Among the four halogen atoms, the order for forming strong halogen bonding is I >Br > Cl >F. The more electron withdrawing atom is, the stronger is the halogen bonds. As to halocarbons, the strength order for halogen bonding is C-X (sp)>C-X (sp2)> C-X (sp3). If the halocarbons are unfunctionalized monohaloalkanes, no halogen bonds are observed. Diiodobutadiyne, in which the C is sp hybridized, is a good Lewis acid.22 The Goroff group used diiodobutadiyne as a guest to make poly (diiododiacetylene) (PIDA) with several hosts. Self-assembly of macrocycles Supramolecular chemistry is a rapidly growing field, emphasizing on assembly of discrete molecules. Traditional chemistry deals with covalent interaction while supramolecular chemistry focuses more on noncovalent interactions, such as hydrogen bonding23, van der Waals forces24 and Ï€-Ï€ interactions25. Self-assembly, a main process involved in supramolecular chemistry, will take advantage of these noncovalent interactions to organize discrete molecules into high order structures. Macrocycles, which have cyclic structures with other functional groups, can be self-assembled in a specific manner to form high order structures. Here I will introduce the self-assembly of macrocycles through hydrogen bonding and Ï€-Ï€ interactions. Ï€-Ï€ interactions, well known noncovalent intermolecular interactions, play important roles in self-assembly of macrocycles. The arrangement of aromatic rings has following geometries, such as face-to-face, edge-to-face and slipped stack. Hill and coworkers26 synthesized amphiphilic hexa-peri-hexabenzocoronene, self-assembling via Ï€-Ï€ stacking to form a discrete nanotubular object. The object has a uniform and 14-nanometer-wide hollow space. Lauher and coworkers27 also took advantage of Ï€-Ï€ stacking to design a tubular macrocyclic polymer. The monomer structure and route to a tubular polymer are shown in Figure 1.7. The diacetylene-based macrocycles self-assembled into polymerizable slipped Ï€-Ï€ stack and polymerized via slow annealing. The macrocycle had two different crystalline forms, which were monoclinic and triclinic form, respectively. After slow annealing at 40 à ¢Ã¢â‚¬Å¾Ã†â€™, the triclinic forms appeared to undergo crystal-to-crystal polymeriz ation. Hydrogen bond is an attraction force involves a hydrogen and strong electronegative atom, such as oxygen, nitrogen and fluorine. The electronegative atoms behave as hydrogen bond acceptor and hydrogen is hydrogen bond donor.28 Macrocyclic peptides and ureas can form high order tubular structures via hydrogen bonds. Ghadiri and coworkers29 used cyclo[-(L-Gln-D-Ala-L-Glu-D-Ala)2-] to self-assemble into hollow tubes via amide hydrogen bonds. Shimizu and coworkers30 also took advantage of amide hydrogen bond to organize diacetylene macrocycles for topochemical polymerization. In addition, Shimizu and coworkers used macrocyclic bis-ureas to self-assemble into columnar structures through urea hydrogen bonds. In the structure of macrocyclic bis-ureas, two hydrogen atoms in NH group are hydrogen bond donors and the carbonyl groups are hydrogen bond acceptors. The structures of the macrocyclic ureas are shown in figure 1.8. In 2001, they used bis-urea macrocycles with m-xylene to form the sel f-assembly tubular structures.31 The m-xylene kept the macrocycles rigid. However, this macrocycle formed intramolecular hydrogen bonds. Another bis-urea macrocycle with m-phenylether avoided forming intramolecular hydrogen bonds and organized into tubular structures with ordered acetic acid dimer filling inside as guest. The columns were stabilized by hydrogen bonding as well as Ï€-Ï€ staking interactions of phenylether. Except ureas, oxalamides are also used to form hydrogen bonding networks (figure 1.8). The repeat distances are 4.6 Ã… and 5.0 Ã…, respectively.33 Inspired by above work, we plan to design a macrocycle with pyridine, alkyne and oxalamide segments. Pyridine and alkyne segments provide beneficial rigidity, helping the macrocycles cocrystalize with diiodobutadiyne through halogen bonds. oxalamide segments are used for forming hydrogen bonding networks.

Where Do These Measurements Come from?

Today almost all women try to lose a few kilograms. But to tell the truth, every woman in the world wants to look like a top model. If they could only dream about a fantastic figure, it was ok. Unfortunately some of them try to achieve this, and sometimes it becomes a big problem. Usually, top models have parameters 90-60-90. There are several versions of the beginning of these, but the real reason is laziness. These numbers were chosen by designers because this is easier to make clothes only for one little size. It happened in the middle of XX century, when mannequins began to demonstrate the clothes.So thinness became fashionable. A woman spends on diets about 10 years of her life. But according to statistics, only 10% of men prefer thin women. Losing weight the woman notices that she likes herself, her man like her, and not only he. But psychologists say that men like women’s confidence and not lost weight. Sometimes a woman wants to lose weight to be better than her friend s. Firstly a diet unites women, but if one of them is more successful, other start to envy her. Also the woman wants to be like actresses or young singers.In addition to this, it is a fact that woman has hard time losing weight. For example, due to unbalanced diet a woman suffers from depressions. A lack of glucose disturbs the thought processes. Moreover long diets reduce the level of estrogen-the hormone of attractiveness. Often, losing weight women cannot stop. According to Wikipedia (2012) â€Å"The thinner one gets, the fatter they think they are. †(para. 2). Later, it becomes a terrible disease â€Å"Anorexia nervosa†. â€Å"Anorexia nervosa† often occurs with young girls. They have this illness because of their paranoia.They want to have it themselves and cannot stop. Macrae (2007) claims that â€Å"Dr. Mann’s research showed that up to two-thirds of dieters put on all the weight they lose-and moreover a four to five-year period. †(para. 12) . Unfortunately, the most of girls already do not have so much time. They die, and nothing can save their lives. In conclusion, I want to add that every second woman returns to her previous weight, and every third woman even gets more. Therefore, it is better for girls not to torment themselves with diets trying to suit the generally accepted standards.

Most Noticeable Personal Writing Essay Samples

Most Noticeable Personal Writing Essay Samples If you don't, it is possible to actually hurt your odds of admission. For example, there isn't any suitable means of drafting a college application essay. A lot of flawless college admission essay examples exhibit characteristics which could be noticed in each one of the samples. Among the points to take into consideration when searching for a sample essay about yourself is the grade of the paper. The Argument About Personal Writing Essay Samples Additionally, there are samples of personal profiles that are used for internet networking websites like Facebook and LinkedIn. When you surf our site for recommendations that may help you write your own essay, you will come across many helpful tips. Share what you consider the topic. Note you ought to be able to demonstrate everything which you include in your private profile like your skills to the reader. In the event you have any questions, please don't hesitate to contact ProfEssays.com. Since writing a profile essay can seem to be a tedious activity to some, ensuring that you've got the most suitable info, subject and knowing the right approach to write will provide you with a simpler experience. There are several narrative essay topic areas you might pick from, including travel reports, in which you could relate you have travel experiences. Things You Should Know About Personal Writing Essay Samples Keep in mind, an admission essay sample may be a good way to find out more about the writing procedure and understand the task better. The essay is broken up into three major components. The sample essays can help you in organizing your efforts. The personal essay is among the most common sorts of writing assignment--and not just in freshman composition courses. When you look at the outline of the essay and see the manner in which every particular section is introduced, you get a firm grasp of the way to do a fantastic job. In an instance of a profile essay you'll be able to sum up a paragraph by giving the effect of the details explained. Restate your thesis, summarize the principal points which you have stated in body paragraphs and leave your reader with a specific emotion, based on the topic of your paper. Your paragraphs do not connect one another's meaning and the whole thought of your essay may be incomprehensible. Once you get a compelling topic, choose the principal idea you would like to communicate and introduce it using a bang. Hence, it is going to be sort of your own research and a means to express own thoughts. You should give a mental image of the individual or the place you're writing about. You may also select a person that you've always had a difficult or problematic relationship with. When looking for a personal essay example, it is likewise highly recommended that you consider the conditions of use as outlined by different sources. After you've determined the aim of your essay, you're know what information has to be included and the way that it has to be presented. The simplest way to find out the form of an essay is to realize the writer's point of view. Ask three distinct experts what a personal essay is and you'll probably get three distinct answers. There's no ideal solution on the best way to compose an effective essay. Our private statement writers would love to present a set of private statement examples for your reference. To compose an impressive short essay, especially during an examination, you should be in a position to hit the question and give a straightforward answer while at the very same time observing the proper structure of an essay. Your life story may also be regarded as an amazing topic in writing your private essay. Writing of academic essays is among the most fascinating academic experiences. Essays, generally, covers different topics. Writing an essay is an essential role in academe life. Narrative essays are frequently the norm in academia. Unlike another kind of essays, personal essays are somewhat more flexible and versatile. A personal essay grants you the prerogative to express in yourself in a way which you are comfortable. Indeed, essay topics may vary. Then, it is going to be required to choose a topic for your own personal essay, and after it, you will be prepared to compose your paper. Recall unpleasant moments that you discover very helpful for your private development. Frequently, the story will appear to get no true point. The intention of the essays is to express your individual capabilities, character traits, ideas and ideas, which will force you to look different from several other applicants and present you as a creative, committed and intelligent individual. A well written example ought to be centered on the subject, clear in points and simple to read.

Is Global Warming A Real Threat Essay - 1770 Words

Is global warming a real threat to the world or just a myth? Global warming is in fact real and is both seen and felt by humans. Yet, it is complicated finding a solution for it because of all the factors that are at play and the opposition of people who do not believe it is a real issue. Many countries rely on fossil fuels to both produce goods and generate power for homes, and it would cost a vast number of money to change to different alternatives. As a result human activity would have to decrease to a significant ratio and environmental policies implemented to prevent the climate from increasing more than it already is. Before we go further into global warming and its impact, it is important to point out that there have been other events in the world that have made governments and countries aware that the actions that they make can create a big difference. For example, in the 1800’s, â€Å"Britain’s Parliament enacted the Corn Laws†, (Balaam, Dillman p. 35). It was a system of tariffs that restricted the import of food from other countries’ into Britain. Britain wanted to depend on itself and protect its gains, yet in 1845 the Irish Potato famine occurred and gave Britain no other option than to repeal its tariffs and import food to feed their people. The Corn Laws were later repealed and it marked the interaction of free trade and every country in the world benefited from the outcome. Considering, â€Å"The transition was not smooth, however, and took a long time- importantShow MoreRelatedClimate Warming : Global Warming Essay1095 Words   |  5 PagesCurrently, the temperature of the earth’s climate system continues to rapidly increase which leads to global warming. Global warming, by definition is the â€Å"gradual increase in the overall temperature of the earth’s atmosphere generally attributed to the greenhouse effect caused by increased levels of carbon dioxide, chlorofluorocarbons, and other pollutantsâ⠂¬ (Webster’s). 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Business Environments Of Chinese Society - 2814 Words

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It has a huge effect

Adidas Promotional Campaign Free Essays

The purpose of this case assignment is to evaluate Adidas’ new promotional campaign and identify the key factors affecting its success. Promotion serves as one of the fundamental tenets in marketing mix. Promotion is the communication of information by a seller to influence the attitudes and behaviors of potential buyers. We will write a custom essay sample on Adidas Promotional Campaign or any similar topic only for you Order Now 1 (Christ). Advertising, sales promotion, and public relations comprises promotion which are used to target specific buyers. These three aspects of promotion work together to attract and retain potential and existing buyers and also highlights the foundation of Adidas’ promotional campaign for the Beijing Olympics. Sportswear manufacturer Adidas’ recent merger with Reebok represents increased clout the firm can use exert on Nike in upcoming promotions for the Olympics. Nike which currently holds the majority of athletic footwear market has done an excellent job promoting its products to focus on target markets. Both manufacturers target the same markets which include the Basketball, Soccer, and Football athletes, as well as, Hip Hop culture. 4 Promoting sales of sportswear through the use of professional athletes has been a venture both Adidas and Nike have done very well. However, Adidas took a big hit when Nike was capable of capitalizing on the â€Å"Hip Hop Nation †, or subculture closely intertwined with performance sportswear. Rapper artist, Nelly, wrote a song about Nike shoes in 2005, underscoring Nike’s image change from solely performance sportswear to including fashionable and â€Å"cool†. Adidas returned with signing performing artists Jay-Z, Missy Elliott, and 50-Cent to their sportswear lines. Promotional campaigns by both Adidas and Nike reflect consumer focus when purchasing athletic apparel is not solely tied to performance, and suggests that some consumers view athletic apparel as a reflection of personality and a fashion statement. A perspective from Gonzalo Basilico, a 12 yr old student, supports this notion, â€Å"I like Adidas, but I still prefer Nike for the fashion, colours, combinations [. . ] It’s all Nike at school. Everyone talks about Nike, no one talks about the others. † 5 Adidas’ merger will allow them to compete on multiple fronts, and also eliminates the no. 3 contender, Reebok, from the competition. The combination of the two will allow Adidas to focus on both performance and fashion sportswear. Adidas styled high heel shoes pictured on their website, indicate a shift Adidas’ intention of attempting to claim both the performance and fashion athletic apparel markets. Moreover, Adidas will be able to promote their brands â€Å"Adidas† and â€Å"Reebok† by targeting specific athletic groups like Soccer and Football; respectively, that hold one or the other in high regards. 7 Both Adidas and Nike have robust advertising campaigns. Webpage, television, and magazine advertisements all suggest that the products are not merely performance sportswear, they’re fashion statements. Adidas’ iconic â€Å"3 stripes† and Nike’s â€Å"swoosh† are plastered all of over their advertisements and products. The icons which at first were a company logo, represent a designer label that consumers want. Adidas’ division of efforts between the Adidas and Reebok lines will serve them well in the future. Reebok will be focused on middle priced shoes, while Adidas will focus on high end sport performance and fashion. Division of efforts between the two will pose a formidable advantage against, Nike, the current no. 1 contender in the sport performance apparel market. References 1. Christ, P. (2008). Principles of Marketing. Retrieved 20 JUL 08 from http://www. knowthis. om/tutorials/principles-of-marketing/promotion-decisions/1. htm 2. Unknown (2008). The Promotional Mix. Retreived 20 JUL 08 from http://en. wikipedia. org/wiki/Promotional_mix#cite_note-0 3. Kiley, D. (2005). Reebok and Adidas. Retrieved 20 JUL 08 from http://www. businessweek. com/bwdaily/dnflash/aug2005/nf2005084_8340. htm 4. Ibid. 5. Richardson, B. (2005). Adidas Bid Raises Image Concerns. Retrieved 20 JUL 08 from http ://news. bbc. co. uk/1/hi/business/4741343. stm 6. Adidas (2008). Adidas Homepage. Retrieved 20 JUL 08 from http://www. adidas. com 7. Kiley, D. (2005). How to cite Adidas Promotional Campaign, Papers

Marketers Are Not Doing Enough Toward Sustainable Consumptions

Question: Discuss about the Marketers Are Not Doing Enough In Directing Their Target Markets Toward Sustainable Consumptions. Answer: Introduction It has been identified that the markets of each sector has become dynamic and competitive. The organizations are in the rush of developing theirmarketing strategies and increase the growth of the business. However, it has also been identified that marketers hold an enormous responsibility in respect with the influence of buying patterns of the market. The essay reviews the role of marketers in encouraging sustainable production as well as the consumption by mapping the sustainability programs considering the marketing skills. Undoubtedly, the marketers play a crucial role in leading the business in a competitive market. For example, in order to become sustainable, an organization should have the ability to address each aspect of the organization-manufacture of products, delivery of services and operation within and outside the organization. Discussion When the attention is given to marketing as a whole, it is observed that every marketers deal with different types of challenges; even though, they typically share similar goals, some organizations stuck in hiring the top most talents, while others are having the issues in having the appropriate technology for their needs. Nonetheless, whatever, the case could be there remains an area that the marketers need to enhance. In other way, it can be added that there is always an opportunity to optimize significant aspects of the strategy and turn the business into a revenue generator. According to Shankar et al. (2011), generating traffic, leads as well as proving the Return On Investment are the significant challenges that marketer deal with the recent time. Hence, Wymer (2011) also identified this fact as the challenge because certainly, the marketers are making large efforts in producing sufficient demand for their content. As the years are passing, the competition becomes more tougher. Moreover, as the marketers have several options to publish their content and the ways to promote it, it has become difficult for the marketers where to emphasize. When it comes to generating the content that provide sufficient traffic and leads, the marketer need to focus on high quality content, the type of content, the audience wish to pay and the needs and demands of the audiences. For example, the market research conducted by HubSpot found that almost 43% of the customers wish to watch the videos from the marketers while 29% of the wish to see blog spot (Steenburgh, Avery and Dahod 2011). When the marketers know that they are creating the type of content that their audience prefers, the focus automatically shifts to promote it in a way that the target audiences observe. When it comes to return on investment, selecting the wrong target or one of less value could certainly minimize the growth and the return on investment potential (Wymer 2011). It is significant for the marketers to figure out the effectiveness of each particular marketing campaign and the piece of content. Adequate focus should be given to develop the links between marketing activities as well as sales result. This means the marketers need to make use of marketing software and CRM solutions and apply them together to bridge the gap between the marketing and sales efforts. Likewise, allocating sufficient budget is another significant challenge faced by the marketers in the recent time. Getting more budgets is easier to say but to do- particularly the smaller organizations that are not working with the sizeable market expenditure. In this context, Halligan and Shah (2014) commented that unlocking the budget relies on being capable of proving the return on investment of the marketing ef forts. The organizations that calculate return on investment are more likely to receive larger budgets. Hence, again the success with the inbound marketing could play a significant role in driving the high budget. The customer engagement is another significant marketing issue faced by the organizations as a whole and the marketers (Opreana and Vinerean 2015). In a business environment, where the brands have more capability to understand their consumers than ever before, and where the buyers have the power to become more selective than ever, it could become incredibly significant for the marketing department to create significant customer engagements (Barbu 2013). In order to implement such strategy, the marketers not only define an intensive or more nuanced picture of customers but they need to put themselves in a position to leverage that picture to provide more useful as well as personalized engagement. Conclusion In conclusion, it can be mentioned that as the market is changing with a rapid pace, the marketers should not rely on the long-term goals and ease out. Sometimes, the short-term goals and objectives are the weapon against the marketing threats. The achievements of short-term goals to strengthen the market position of the organization. However, it is certain that marketing challenges appear to be different as it depends on the sector and the market needs. References Barbu, A., 2013. Eight contemporary trends in the market research industry. Management Marketing, 8(3), p.429. Halligan, B. and Shah, D., 2014.Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online. John Wiley Sons. Opreana, A. and Vinerean, S., 2015. A new development in online marketing: Introducing digital inbound marketing.Expert Journal of Marketing,3(1), pp.29-34. Shankar, V., Inman, J.J., Mantrala, M., Kelley, E. and Rizley, R., 2011. Innovations in shopper marketing: current insights and future research issues.Journal of Retailing,87, pp.S29-S42. Steenburgh, T.J., Avery, J. and Dahod, N., 2011.Hubspot: Inbound marketing and web 2.0. Harvard Business School Publishing. Wymer, W., 2011. Developing more effective social marketing strategies.Journal of Social Marketing,1(1), pp.17-31.